This project explores the use of bold visuals and colour to create engaging digital content with a strong visual identity.
The focus was on developing a clear composition and visual hierarchy, ensuring the design is eye catching while remaining readable and effective for digital platforms such as social media or promotional materials.
I experimented with colour contrast, layout, and form to guide the viewer’s attention and create a visually impactful result. This piece reflects my interest in how design can be used not only for aesthetics, but to communicate ideas clearly and engage an audience.